Generating creative ideas and providing consultancy that contributes to achieving the university's endeavors, strengthening its reputation, and enhancing its academic performance. In addition to offering outstanding community services.
- Contributing to the university’s strategic plan, through employee its pillars of strengths in order to achieve the aspirations of the Kingdom's vision 2030.
- Preparing consulting studies and proposing initiatives that contribute to improving the quality of performance and achieving leadership excellence.
- Benefiting from experienced members in serving the university and strengthening cooperation with the business sector.
- Contributing to strengthen the university’s synergy via agreements in various educational and academic fields, as well as community service and entrepreneurship programs with local and international universities.
- Providing tools and skill development programs which enhance university staff performance and reflect on the university’s general performance.
- Benefitting from international experiences in employing the university’s human resources to serve the community and achieve the kingdom's vision 2030.
- Raising the university reputation, locally and globally, and improving the university global ranking.
- Inculcating the culture of institutional consulting services in the university.