The center aims to serve as a scientific umbrella to highlight the Asir region as a global tourist destination and to enhance its economic status at the national and international levels.

To lead in providing scientific studies related to tourism and its products in the Asir region and to stimulate its economy in alignment with the objectives of the tourism sector and its economic goals in Saudi Arabia.

1. To establish the center as a distinguished reference for preparing studies and strategies related to economic and investment studies in the Asir region and tourism.

2. To make the center a connecting link with experts specialized in economics and tourism, ensuring the provision of economic study services related to the Asir region and its tourism.

3. To position the center as a leader in developing mechanisms for building the economic system of the Asir region, stimulating its resources, and enhancing its capabilities through a precise scientific research approach.

4. To provide scientific and research solutions for establishments working in the field of tourism or its supporting services, and to develop technology and infrastructure that serve various tourism activities.