The Agency of Business and Knowledge Economy at King Khalid University, in cooperation with Damac football club, launched an initiative entitled “Everlasting Language in Everlasting Country“ to celebrate World Arabic Language Day, during a football match that took place in Prince Sultan Sports City at Almahalah.

Prof. Abdullatif Ibrahim Alhedaithy, the Vice Rector for Business and Knowledge Economy, said that the university is celebrating this occasion to show the importance of Arabic Language, since it's our official language, and the language of the Holy Qur'an. He then thanked the employees of the Ministry of Sports in Asir branch.

It's worth noting that the initiative is part of a series of programs and events launched by the university to celebrate this occasion.