The General Administration of Media and Communication at King Khalid University organized an online program as a part of "Mobaderoon." The program is entitled "Mental Image and Affiliation" under the supervision of His Excellency Rector Al-Solamy.

Dr. Abdullah bin Abdul Mohsen Al-Assaf, media lecturer at Imam Muhammad Bin Saud Islamic University, viewed the aspects of "mental image". The meeting lasted for an hour and a half; Mr. Abdul Rahman Marea hosted it. Al-Assaf elaborated on identity and behavior, analyzing the mental image, its types, and the stages of its development. He also tackled an experiment demonstrating the mental image and reputation, the strategies to build such an image, and ways to measure it. The meeting covered the stages of developing a reputation, a matrix of the mental image and reputation, and the difference between the mental image and reputation.

During the meeting, Dr. Mufleh bin Zaben Al-Qahtani, the General Supervisor of the General Administration of Media and Communication, spoke about how changing the corporate identity could affect the mental image. He noted that strategies to build a mental image have to be created by specialists in media and communication.

Mr. Isa Al Hadi Asiri, the Supervisor of Media and Communication at the Education Department in Rijal Alma, stressed the importance of including the culture of media and mental image on the curriculum and the proper ways to use social media.

Lecturer at the Department of Media and Communications, Mr. Yahya Al-Qub'a, highlighted the importance of tourism and the Kingdom's efforts to attract tourists from abroad. Tourism is a form of public diplomacy that contributes to forming a national brand, resulting in a mental image of Saudi Arabia and Saudi society. Al-Qub'a spoke on other parallel efforts like organizing international sports and entertainment activities and hosting them locally to enhance the opportunities of introducing Saudi Arabia to the world. He concluded that media is one of the main tools to change the stereotypical thoughts of the world. He encouraged making all the efforts to export media products that represent the Saudi perspective and to influence the stereotypical idea about Saudi Arabia in international media through deliberate strategies and plans to achieve the desired goals.